Outdoor Advocacy Project was born from a commitment to provide the education and empowerment needed to harness the positive impacts we can have when we raise our collective voices for outdoor good. Outdoor Advocacy Project is an investment in our community, and a collaborative effort to bring together the resources and tools–many of which already exist–together on a single platform where outdoorists can access the answers to any question from stewardship ethics to legislative policy. 


Leading the outdoor community in becoming more ethical and sustainable humans through education and empowerment. 


Create the go-to resource for all things outdoor advocacy.

We are not the first to do this work. The resources needed to empower the outdoor community are largely already there–built by non-profits, policy wonks, scientists, conservation organizations, and community leaders. But there is an undeniable gap between these crucial resources and the hands of the outdoorists who need them most. The Outdoor Advocacy Project seeks to shrink that gap, collecting all the tools scattered around our industry and organizing them into accessible resources that prioritize scientific data, inclusive perspectives, and actionable learning.

The Outdoor Advocacy Project is a benefit corporation with a commitment to transparency and community leadership.

Meet Our Founder

Hi, I’m Katie Boué, founder of Outdoor Advocacy Project. The wild idea of creating a resource platform for do-good outdoorsy humans was first born in 2012, when I bought a big yellow van and set off from Florida to spend a year living on the road across the US, learning about stewardship, conservation, and the community behind public lands.

Since then, I have been in pursuit of a calling that would combine my adoration for social media communication and passion for spreading the good tidings of outdoor advocacy. In 2019, I realized that the only way to work for an organization prioritizing the community, the land, scientific data and nuanced perspectives was to build it. So I quit my job, and started to build.

I believe the outdoor community has a deep responsibility to take care of and give back to the land–and each other. I believe we have the power to do good, and to demand better, together. Let’s do this, y’all. 

Photo by Jo Savage